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149 Marketing Acronyms that Every Online Marketer Needs to Know

Always been on social media, or reading an commodity when an acronym crosses your path that you lot don't know?

Frustrating isn't information technology?

And the trouble is that new acronyms and net slang are coming up all the time. Using them is almost a rite of passage for active and successful social media users.

As social media professionals it can be downright embarrassing when we come beyond a few letters that obviously are packed total of meaning but the pregnant eludes u.s.a..

You might be thinking, "who cares?" or "acronyms are not that important" and that is exactly what I once thought.

I call up early in my career I was a fleck late to the ICYMI game (if you don't know what it means you Demand to keep reading, trust me). I saw it popping up everywhere and at some point my boss asked me what it meant…

Scheisse… as the Germans say!

I did not have an answer for him. It didn't price me my job, but if you are going to be involved in the social media marketing of your business, you demand to stay upwards to date with the colloquial, particularly when it comes to professional lingo.

Acronyms also have a practical do good. They relieve characters when you are trying to message on Twitter or even just trying to go on your communications short and snappy.

To go you started I have compiled a comprehensive list of the social media and marketing acronyms that yous absolutely HAVE to be familiar with if y'all are going to go anywhere in the digital world.

But the residual of the piece of work is upwards to you, new acronyms pop-up regularly and you need to brand sure yous sympathize them and use them to remain relevant online.

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Marketing Acronyms

In the world of marketing in that location are many important acronyms that you cannot live without. They are in memos, due east-mails, articles, business plans and budgets, but what are they and what do they mean?

AIDA: Attention Involvement Desire Action

Also known as the "Purchase Funnel", information technology describes the events that occur when a consumer engages with an advert.

API: Application Program Interface

Set of routines, protocols and tools for building software applications. APIs specify how software components should collaborate with each other.

ASP: Application Service Provider

Refers to a business that provides computer-based services to customers over a network.

B2B: Business to Business

Business to Business image for marketing acronyms

Where i business makes a commercial transaction with another.

B2C: Business concern to Consumer

Where a business makes a commercial transaction with a consumer.

BR – Bounciness Rate

Percentage of visitors to a website who navigate away from the website after viewing only one folio.

CAC: Client Acquisition Price

The toll associated with convincing a client to buy a production or service. Costs could include research, marketing and accessibility.

CMS: Content Direction System

A estimator application that allows publishing, editing and organizing content from a key interface.

CPA – Cost per Action

An online ad pricing model where the advertiser pays for each specified action (ie: impression, click or auction).

Rand Fish Tweet - marketing acronyms

CPC – Toll per Click

An online advertising model where the advertiser pays the publisher a pre-set amount whenever the advertisement is clicked. (too known as Pay per click PPC)

CPM: Price per Thousand

The cost to reach one thousand people via a specific advertising outlet or medium.

CR – Conversion Rate

Per centum of users who take a desired action (ie: buy something on the website).

CTR – Clickthrough Rate

The ratio of users who click on a specific link to the number of total users who view a page, email or advertisement.

CRM: Customer Human relationship Management

Refers to an approach to managing a company's interaction with its customers (current and futurity) past analyzing the information about a customers' history with a company.

CRO: Conversion Charge per unit Optimization

A system for increasing the percent of visitors to a website that convert into customers.

CSS: Cascading stylesheet

A fashion canvass language used to describe the presentation of a document written in a markup language. Virtually oftentimes associated with the visual style of web pages and user interfaces written in HTML and XHTML.

CTA: Call to Action

An instruction to the audience or client designed to provoke an immediate response.

CX: Customer experience

Refers to the interaction between an system and a customer over the elapsing of their relationship.

DNS: Domain Proper noun Server

A arrangement that controls your domain name'south website and e-mail settings.

ESP: Electronic mail service provider

A company that offers email marketing or bulk mail.

FTP: File Transfer Protocol

The standard protocol used to transfer reckoner files from one host to another host over the internet.

HTML: Hyper Text Markup Language

The standard markup linguistic communication used to create webpages.

IBL: Entering Link

A hyperlink dorsum to your site from another website.

IM: Instant Messaging

A form of existent-time communication online using typed text.

IP Accost: Internet Protocol Accost

The numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.

KPI: Key Performance Indicator

company achieving key business objectives image for marketing acronyms

A measurable value that demonstrates how effectively a visitor is achieving primal business organisation objectives.

LTV: Lifetime Value

The prediction of the cyberspace profit attributed to the entire future relationship with a particular customer.

OBL: Outbound Link

Links that take you away from your current website.

PR: PageRank

Google'due south ranking software that calculates the relevance of a webpage to the search keywords entered.

PV: Page View

The asking to load a single HTML file (web page) of an Cyberspace site.

QR Code: Quick Response Barcode

A automobile-readable code used for storing URLs or other information for reading by the photographic camera on a smartphone.

ROI: Return on Investment

The do good to the investor resulting from an investment of some resource.

RSS: Rich Site Summary

A summary of dissimilar websites compiled into one feed or channel.

SaaS: Software-as-a-Service

different websites compiled into one feed or channel image for marketing acronyms

A software licensing and delivery model where software is licensed on a subscription basis and is centrally hosted.

SEM: Search engine marketing

Form of cyberspace marketing that involves the promotion of websites by increasing their visibility in search engine results.

SEO: Search Engine Optimization

The process of maximizing the number of visitors to a particular website by ensuring that the site appears loftier on search engine results.

SERP: Search engine results page

The listing or results returned past a search engine in response to a keyword query.

SMM: Social media marketing

A grade of Cyberspace marketing that utilizes social networks as a marketing tool.

SMO: Social media optimization

The utilize of social media communities to generate publicity in gild to increment the awareness of a production, make or result.

SOV: Share of voice

An online advertizement ad revenue model that focuses on weight or percentage amid other advertisers.

TOS: Terms of Service

Rules which one must concord to abide by in social club to use a service.

UGC: User generated content

Content created by users of an online arrangement or service.

UI: User interface

User generated content image for marketing acronyms

Everything designed into an information device with which a human may interact.

URL: Compatible Resource Locator

An address to a resource on the Internet.

UV: Unique Visitor

The number of individuals requesting pages from the website during a given catamenia of time.

WOM: Word of Mouth

Oral or written communication past a satisfied customer to prospective customers of a good or service.

WWW: World wide web

An data organization on the Internet which allows documents to be connected to other documents past hypertext links.

Social Media Acronyms

DM: Direct Message

The private message part on Twitter.

FB: Facebook

The social network.

G+: Google+

Google's social network.

GA: Google Analytics

Google's social network image for marketing acronyms

A spider web analytics service offered by Google.

IG: Instagram

A social network to share images, short videos and photos.

LI: LinkedIn

The largest professional social network.

RT: Retweet

A Twitter function where you re-share content posted by someone else.

SM: Social media

Refers to the industry.

YT: YouTube

A social network dedicated to videos.

Social Media Hashtags

#FF: Follow Friday (Instagram/Twitter)

Highlight people that you want your followers to follow.

#F4F: Follow for follow (Instagram/Twitter)

A mode of communicating that you will follow back whoever follows yous.

#FBF: Flashback Friday (All)

A look dorsum at previous posts or memories on whatever given Fri.

#GOTD: Gram of the Day (Instagram)

Your favorite or virtually popular Instagram postal service for the day.

#Igers: Instagrammers (Instagram)

Reference to those who employ Instagram.

#MCM: Man crush Monday (Instagram)

mcm-HASHTAGS marketing acronym

Mail pictures of your favorite man beat out on Mondays.

#MM: Music Monday (Instagram/Twitter)

Post pictures nearly your favorite music artists on Mondays.

#POTD: Photo of the mean solar day (Instagram)

Share your favorite or most popular photo for the day.

#OOTD: Outfit of the day (Instagram)

Share a motion-picture show of your favorite outfit.

#QOTD: Quote of the Day (Instagram)

Share your favorite quote.

Ellen Tweet - marketing acronyms

#TBT: Throwback Thursday (All)

Flashback Fri just on Th ;-)

#TGIF: Thank goodness it's Friday (All)

Share your thankfulness for the end of another week with this hashtag!

#WCW: Woman crush Midweek (Instagram)

Post a picture of your woman crush on Wednesdays!

#WOTD: Word of the Mean solar day (Instagram/Twitter)

Share your favorite word with this hashtag!

Space Savers

A discussion of caution, a lot, if not all of these "space savers" are super breezy and some are downright rough. Make Certain you know your brand's voice earlier y'all make a determination to utilize any of these. Because while they will salvage you characters and peradventure make your bulletin more relevant, they might not be the right fit for your brand.

Regardless of whether you volition use these or not they are still important to know and so that yous can understand what your prospective customers are saying on social. I oasis't given any explanation for the following as they are all adequately straight forward.

AFAIK: As far as I know

Ex. "AFAIK Vine is endemic by Twitter."

AMA: Ask Me Annihilation

This can be used to call for questions but it is better known every bit the Q&A series on Reddit where you can send your questions in for answering to featured experts.

Larry Wilmore Tweet - marketing acronyms

ASL: Age/Sexual practice/Location

Great way to get to know someone.

Ex. "Cool to connect with you! ASL?"

B4: Before

Ex. "B4 I go I have ane last question…"

BAE: Before anyone else

A term of endearment for Millennials.

Ex. "I hate information technology when my BAE is away."

BFF: Best friends forever

Ex. "Rick and Darryl are BFFs!"

BTW: By the mode

Ex. "BTW the best tool for social automation is Buffer."

BRB: Be correct back

BRB - marketing acronym

Ex. "BRB, simply grabbing lunch!"

DAE: Does anyone else…?

Ex. "DAE retrieve that Kanye West is CRAY?"

DFTBA: Don't forget to be awesome

dftba - marketing acronym

Ex. "Skilful night world and DFTBA!"

ELI5: Explicate like I'g 5

Ex. "I have no clue about Physics, delight ELI5!"

F2F: Face to confront

Ex. "Twitter is awesome but I'd dearest to meet you F2F."

FBO: Facebook Official

Used when 2 people have announced their relationship on Facebook.

Ex. "My brother simply went FBO! OMG!"

FOMO: Fear of Missing Out

fomo - marketing acronym

Refers to the social anxiety that occurs when you lot might miss out on something bang-up!

Ex. "Beyonce concert in a week! Experiencing major FOMO!"

Khloe Kardashian Tweet - marketing acronyms

FTFY: Fixed that for you

Ex. "I know the website has been downward simply I just FTFY!"

FTW: For the win!

Ex. "Rick Grimes FTW! Zombies accept no chance!"

FUTAB: Feet up, accept a break

Ex. "Just scheduled my social content for the solar day! FUTAB!"

FYI: For you lot information

Ex. "FYI, the site will be under maintenance tonight."

G2G: Got to become

Ex. "G2G belatedly for work."

GG: Good game

Ex. "Just finished a GG of Call of Duty, then close!"

Gr8: Corking

Ex. "Gr8 news! Congrats."

GTG: Got to go

Ex. "I GTG, the pie eating contest is starting."

GTR: Got to run

Ex. "It was great chatting but I GTR."

GTR: Getting set

Ex. "My wife is GTR for her presentation, wish her luck!"

HBD: Happy birthday

Ex. "HBD buddy and many happy returns."

HMU: Striking me upward

Ex. "I'm at work but HMU later."

HT: Hat tip

An acknowledgement of a tip received from someone.

Ex. "A HT to Jeff Bullas for that last RT!"

HTH: Here/Happy to assist

Ex. "No problem, glad information technology worked, HTH."

IANAD: I am not a Doctor

Ex. "Yoga might exist i of the best exercises you tin can exercise, but IANAD."

ICYMI: In case you missed information technology

Ex. "ICYMI here is last week'southward article."

Wired Tweet - marketing acronyms

IDC: I don't care

Ex. "IDC what they say, social media rocks!"

IDK: I don't know

Ex. "IDK how to exercise that merely I can discover out."

IKR: I know right

Ex. "IKR last night's episode was craaaazy!"

ILY: I beloved you

Ex. "Talk to you lot subsequently Love, ILY."

IM: Instant bulletin

Ex. "Let'southward switch to IM."

IMHO: In my humble opinion

Ex. "IMHO the best testify on Netflix is The Blacklist."

IMO: In my stance

Ex. "IMO concluding night's game was a fluke."

IRL: In real life

Ex. "I wonder what Taylor Swift is similar IRL."

JK: Just kidding

Ex. "Guess who got killed off in Walking Expressionless last dark… JK!"

LMAO: Laughing my ass off

Ex. "Jimmy Fallon has be LMAO right at present!"

LMK: Permit me know

Ex. "LMK what your biggest challenges are and I will assist you."

LMS: Like my status

Ex. "Here is my latest article, please LMS."

LOL: Laughing out loud

Ex. "Check out this video! LOL."

MT: Modified tweet

When yous have changed or paraphrased a RT slightly, share it with MT.

MTFBWY: May the forcefulness be with you

057-mtfbwy-may-the-force-be-with-you - marketing acronyms

Ex. "Heading into watch the newest Star Wars picture! MTFBWY."

NM: Not much

Ex. "NM going on this weekend, time to chill!"

NP: No trouble

Ex. "NP human, hope you are feeling better."

NSFW: Not safe for work

Ex. "Check out this trailer, warning, NSFW."

Shepard Tweet - marketing acronyms

NVM: Never mind

Ex. "NVM, sometimes information technology'southward amend to ignore me."

OAN: On another note

Ex. "OAN did you see the game concluding night?"

OMG: Oh my God

Ex. "OMG how good were the Grammys!"

OMW: On my way

Ex. "OMW, should be there in fifteen minutes."

ORLY: Oh really?

Ex. "ORLY? Did not know that!"

OTP: One True Pairing

Ex. "Beyonce and Jay-Z are sooo cool! OTP!"

PM: Private message

Ex. "Peradventure it is easier if we go to Facebook and PM?"

PPL: People

Ex. "Heed up PPL! Y'all are gonna want to see this!"

ROFL: Rolling on the floor laughing

rofl_seal_by_ironmatt327 marketing acronym

Ex. "ROFL at work! My coworkers are hilarious!"

NDTV Tweet - marketing acronyms

SMH: Shaking my head

Ex. "SMH, cannot believe my blood brother is in Hawaii!"

TBH: To be honest

Ex. "TBH I don't like country music."

Thx: Thanks

Ex. "Thx for the RT."

TIL: Today I learned

Ex. "TIL that you can publish articles on LinkedIn."

TL;DR: Too long; Didn't read

Ex. "Distressing but that article was TL;DR."

TMI: As well much information

Ex. "Whoa TMI. Really don't need to know about your love life."

TTYL: Talk to you lot later

Ex. "Going offline for a bit, TTYL."

TTYS: Talk to y'all presently

Ex. "Have a great trip, TTYS."

Txt: Text

Ex. "Messenger isn't working and so well, switch to Txt!"

west/: With

Ex. "I'm at the Baseball game game w/ my family unit.

WTF: What the f***

wtF - marketing acronym

Ex. "Did anyone here what Kanye did? WTF?"

WDYMBT: What do you mean by that?

Ex. "I bet your followers are asking WDYMBT!"

YOLO: You only live one time

YOLO You only live once image for marketing acronyms

Ex. "Buy your World Cup tickets now! YOLO!"

YSK: You should know

Ex. "Here are 10 Twitter tips YSK!"

Get ahead and tell me. What acronyms did I miss?

Okay I admit information technology, this is a rather big list, but I also know that I have missed some, there are simply too many acronyms that accept become an of import part of how we communicate online. What are some of the other acronyms that y'all use online or in your business?

Leave your answer in the comments and I volition update the list, with hopes to making it THE become to resource for acronyms on the web.

Guest Writer: Caleb Cousens is the founder at SocialMediaWizard.com where he teaches readers how to optimize their social and online marketing activities. Download his complimentary Ultimate Blogging Resource today.

robsonculdriatat.blogspot.com

Source: https://www.jeffbullas.com/149-marketing-acronyms-every-online-marketer-needs-know/