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Always been on social media, or reading an commodity when an acronym crosses your path that you lot don't know?
Frustrating isn't information technology?
And the trouble is that new acronyms and net slang are coming up all the time. Using them is almost a rite of passage for active and successful social media users.
As social media professionals it can be downright embarrassing when we come beyond a few letters that obviously are packed total of meaning but the pregnant eludes u.s.a..
You might be thinking, "who cares?" or "acronyms are not that important" and that is exactly what I once thought.
I call up early in my career I was a fleck late to the ICYMI game (if you don't know what it means you Demand to keep reading, trust me). I saw it popping up everywhere and at some point my boss asked me what it meant…
Scheisse… as the Germans say!
I did not have an answer for him. It didn't price me my job, but if you are going to be involved in the social media marketing of your business, you demand to stay upwards to date with the colloquial, particularly when it comes to professional lingo.
Acronyms also have a practical do good. They relieve characters when you are trying to message on Twitter or even just trying to go on your communications short and snappy.
To go you started I have compiled a comprehensive list of the social media and marketing acronyms that yous absolutely HAVE to be familiar with if y'all are going to go anywhere in the digital world.
But the residual of the piece of work is upwards to you, new acronyms pop-up regularly and you need to brand sure yous sympathize them and use them to remain relevant online.
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Marketing Acronyms
In the world of marketing in that location are many important acronyms that you cannot live without. They are in memos, due east-mails, articles, business plans and budgets, but what are they and what do they mean?
AIDA: Attention Involvement Desire Action
Also known as the "Purchase Funnel", information technology describes the events that occur when a consumer engages with an advert.
API: Application Program Interface
Set of routines, protocols and tools for building software applications. APIs specify how software components should collaborate with each other.
ASP: Application Service Provider
Refers to a business that provides computer-based services to customers over a network.
B2B: Business to Business
Where i business makes a commercial transaction with another.
B2C: Business concern to Consumer
Where a business makes a commercial transaction with a consumer.
BR – Bounciness Rate
Percentage of visitors to a website who navigate away from the website after viewing only one folio.
CAC: Client Acquisition Price
The toll associated with convincing a client to buy a production or service. Costs could include research, marketing and accessibility.
CMS: Content Direction System
A estimator application that allows publishing, editing and organizing content from a key interface.
CPA – Cost per Action
An online ad pricing model where the advertiser pays for each specified action (ie: impression, click or auction).
CPC – Toll per Click
An online advertising model where the advertiser pays the publisher a pre-set amount whenever the advertisement is clicked. (too known as Pay per click PPC)
CPM: Price per Thousand
The cost to reach one thousand people via a specific advertising outlet or medium.
CR – Conversion Rate
Per centum of users who take a desired action (ie: buy something on the website).
CTR – Clickthrough Rate
The ratio of users who click on a specific link to the number of total users who view a page, email or advertisement.
CRM: Customer Human relationship Management
Refers to an approach to managing a company's interaction with its customers (current and futurity) past analyzing the information about a customers' history with a company.
CRO: Conversion Charge per unit Optimization
A system for increasing the percent of visitors to a website that convert into customers.
CSS: Cascading stylesheet
A fashion canvass language used to describe the presentation of a document written in a markup language. Virtually oftentimes associated with the visual style of web pages and user interfaces written in HTML and XHTML.
CTA: Call to Action
An instruction to the audience or client designed to provoke an immediate response.
CX: Customer experience
Refers to the interaction between an system and a customer over the elapsing of their relationship.
DNS: Domain Proper noun Server
A arrangement that controls your domain name'south website and e-mail settings.
ESP: Electronic mail service provider
A company that offers email marketing or bulk mail.
FTP: File Transfer Protocol
The standard protocol used to transfer reckoner files from one host to another host over the internet.
HTML: Hyper Text Markup Language
The standard markup linguistic communication used to create webpages.
IBL: Entering Link
A hyperlink dorsum to your site from another website.
IM: Instant Messaging
A form of existent-time communication online using typed text.
IP Accost: Internet Protocol Accost
The numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.
KPI: Key Performance Indicator
A measurable value that demonstrates how effectively a visitor is achieving primal business organisation objectives.
LTV: Lifetime Value
The prediction of the cyberspace profit attributed to the entire future relationship with a particular customer.
OBL: Outbound Link
Links that take you away from your current website.
PR: PageRank
Google'due south ranking software that calculates the relevance of a webpage to the search keywords entered.
PV: Page View
The asking to load a single HTML file (web page) of an Cyberspace site.
QR Code: Quick Response Barcode
A automobile-readable code used for storing URLs or other information for reading by the photographic camera on a smartphone.
ROI: Return on Investment
The do good to the investor resulting from an investment of some resource.
RSS: Rich Site Summary
A summary of dissimilar websites compiled into one feed or channel.
SaaS: Software-as-a-Service
A software licensing and delivery model where software is licensed on a subscription basis and is centrally hosted.
SEM: Search engine marketing
Form of cyberspace marketing that involves the promotion of websites by increasing their visibility in search engine results.
SEO: Search Engine Optimization
The process of maximizing the number of visitors to a particular website by ensuring that the site appears loftier on search engine results.
SERP: Search engine results page
The listing or results returned past a search engine in response to a keyword query.
SMM: Social media marketing
A grade of Cyberspace marketing that utilizes social networks as a marketing tool.
SMO: Social media optimization
The utilize of social media communities to generate publicity in gild to increment the awareness of a production, make or result.
SOV: Share of voice
An online advertizement ad revenue model that focuses on weight or percentage amid other advertisers.
TOS: Terms of Service
Rules which one must concord to abide by in social club to use a service.
UGC: User generated content
Content created by users of an online arrangement or service.
UI: User interface
Everything designed into an information device with which a human may interact.
URL: Compatible Resource Locator
An address to a resource on the Internet.
UV: Unique Visitor
The number of individuals requesting pages from the website during a given catamenia of time.
WOM: Word of Mouth
Oral or written communication past a satisfied customer to prospective customers of a good or service.
WWW: World wide web
An data organization on the Internet which allows documents to be connected to other documents past hypertext links.
Social Media Acronyms
DM: Direct Message
The private message part on Twitter.
FB: Facebook
The social network.
G+: Google+
Google's social network.
GA: Google Analytics
A spider web analytics service offered by Google.
IG: Instagram
A social network to share images, short videos and photos.
LI: LinkedIn
The largest professional social network.
RT: Retweet
A Twitter function where you re-share content posted by someone else.
SM: Social media
Refers to the industry.
YT: YouTube
A social network dedicated to videos.
Social Media Hashtags
#FF: Follow Friday (Instagram/Twitter)
Highlight people that you want your followers to follow.
#F4F: Follow for follow (Instagram/Twitter)
A mode of communicating that you will follow back whoever follows yous.
#FBF: Flashback Friday (All)
A look dorsum at previous posts or memories on whatever given Fri.
#GOTD: Gram of the Day (Instagram)
Your favorite or virtually popular Instagram postal service for the day.
#Igers: Instagrammers (Instagram)
Reference to those who employ Instagram.
#MCM: Man crush Monday (Instagram)
Mail pictures of your favorite man beat out on Mondays.
#MM: Music Monday (Instagram/Twitter)
Post pictures nearly your favorite music artists on Mondays.
#POTD: Photo of the mean solar day (Instagram)
Share your favorite or most popular photo for the day.
#OOTD: Outfit of the day (Instagram)
Share a motion-picture show of your favorite outfit.
#QOTD: Quote of the Day (Instagram)
Share your favorite quote.
#TBT: Throwback Thursday (All)
Flashback Fri just on Th ;-)
#TGIF: Thank goodness it's Friday (All)
Share your thankfulness for the end of another week with this hashtag!
#WCW: Woman crush Midweek (Instagram)
Post a picture of your woman crush on Wednesdays!
#WOTD: Word of the Mean solar day (Instagram/Twitter)
Share your favorite word with this hashtag!
Space Savers
A discussion of caution, a lot, if not all of these "space savers" are super breezy and some are downright rough. Make Certain you know your brand's voice earlier y'all make a determination to utilize any of these. Because while they will salvage you characters and peradventure make your bulletin more relevant, they might not be the right fit for your brand.
Regardless of whether you volition use these or not they are still important to know and so that yous can understand what your prospective customers are saying on social. I oasis't given any explanation for the following as they are all adequately straight forward.
AFAIK: As far as I know
Ex. "AFAIK Vine is endemic by Twitter."
AMA: Ask Me Annihilation
This can be used to call for questions but it is better known every bit the Q&A series on Reddit where you can send your questions in for answering to featured experts.
ASL: Age/Sexual practice/Location
Great way to get to know someone.
Ex. "Cool to connect with you! ASL?"
B4: Before
Ex. "B4 I go I have ane last question…"
BAE: Before anyone else
A term of endearment for Millennials.
Ex. "I hate information technology when my BAE is away."
BFF: Best friends forever
Ex. "Rick and Darryl are BFFs!"
BTW: By the mode
Ex. "BTW the best tool for social automation is Buffer."
BRB: Be correct back
Ex. "BRB, simply grabbing lunch!"
DAE: Does anyone else…?
Ex. "DAE retrieve that Kanye West is CRAY?"
DFTBA: Don't forget to be awesome
Ex. "Skilful night world and DFTBA!"
ELI5: Explicate like I'g 5
Ex. "I have no clue about Physics, delight ELI5!"
F2F: Face to confront
Ex. "Twitter is awesome but I'd dearest to meet you F2F."
FBO: Facebook Official
Used when 2 people have announced their relationship on Facebook.
Ex. "My brother simply went FBO! OMG!"
FOMO: Fear of Missing Out
Refers to the social anxiety that occurs when you lot might miss out on something bang-up!
Ex. "Beyonce concert in a week! Experiencing major FOMO!"
FTFY: Fixed that for you
Ex. "I know the website has been downward simply I just FTFY!"
FTW: For the win!
Ex. "Rick Grimes FTW! Zombies accept no chance!"
FUTAB: Feet up, accept a break
Ex. "Just scheduled my social content for the solar day! FUTAB!"
FYI: For you lot information
Ex. "FYI, the site will be under maintenance tonight."
G2G: Got to become
Ex. "G2G belatedly for work."
GG: Good game
Ex. "Just finished a GG of Call of Duty, then close!"
Gr8: Corking
Ex. "Gr8 news! Congrats."
GTG: Got to go
Ex. "I GTG, the pie eating contest is starting."
GTR: Got to run
Ex. "It was great chatting but I GTR."
GTR: Getting set
Ex. "My wife is GTR for her presentation, wish her luck!"
HBD: Happy birthday
Ex. "HBD buddy and many happy returns."
HMU: Striking me upward
Ex. "I'm at work but HMU later."
HT: Hat tip
An acknowledgement of a tip received from someone.
Ex. "A HT to Jeff Bullas for that last RT!"
HTH: Here/Happy to assist
Ex. "No problem, glad information technology worked, HTH."
IANAD: I am not a Doctor
Ex. "Yoga might exist i of the best exercises you tin can exercise, but IANAD."
ICYMI: In case you missed information technology
Ex. "ICYMI here is last week'southward article."
IDC: I don't care
Ex. "IDC what they say, social media rocks!"
IDK: I don't know
Ex. "IDK how to exercise that merely I can discover out."
IKR: I know right
Ex. "IKR last night's episode was craaaazy!"
ILY: I beloved you
Ex. "Talk to you lot subsequently Love, ILY."
IM: Instant bulletin
Ex. "Let'southward switch to IM."
IMHO: In my humble opinion
Ex. "IMHO the best testify on Netflix is The Blacklist."
IMO: In my stance
Ex. "IMO concluding night's game was a fluke."
IRL: In real life
Ex. "I wonder what Taylor Swift is similar IRL."
JK: Just kidding
Ex. "Guess who got killed off in Walking Expressionless last dark… JK!"
LMAO: Laughing my ass off
Ex. "Jimmy Fallon has be LMAO right at present!"
LMK: Permit me know
Ex. "LMK what your biggest challenges are and I will assist you."
LMS: Like my status
Ex. "Here is my latest article, please LMS."
LOL: Laughing out loud
Ex. "Check out this video! LOL."
MT: Modified tweet
When yous have changed or paraphrased a RT slightly, share it with MT.
MTFBWY: May the forcefulness be with you
Ex. "Heading into watch the newest Star Wars picture! MTFBWY."
NM: Not much
Ex. "NM going on this weekend, time to chill!"
NP: No trouble
Ex. "NP human, hope you are feeling better."
NSFW: Not safe for work
Ex. "Check out this trailer, warning, NSFW."
NVM: Never mind
Ex. "NVM, sometimes information technology'southward amend to ignore me."
OAN: On another note
Ex. "OAN did you see the game concluding night?"
OMG: Oh my God
Ex. "OMG how good were the Grammys!"
OMW: On my way
Ex. "OMW, should be there in fifteen minutes."
ORLY: Oh really?
Ex. "ORLY? Did not know that!"
OTP: One True Pairing
Ex. "Beyonce and Jay-Z are sooo cool! OTP!"
PM: Private message
Ex. "Peradventure it is easier if we go to Facebook and PM?"
PPL: People
Ex. "Heed up PPL! Y'all are gonna want to see this!"
ROFL: Rolling on the floor laughing
Ex. "ROFL at work! My coworkers are hilarious!"
SMH: Shaking my head
Ex. "SMH, cannot believe my blood brother is in Hawaii!"
TBH: To be honest
Ex. "TBH I don't like country music."
Thx: Thanks
Ex. "Thx for the RT."
TIL: Today I learned
Ex. "TIL that you can publish articles on LinkedIn."
TL;DR: Too long; Didn't read
Ex. "Distressing but that article was TL;DR."
TMI: As well much information
Ex. "Whoa TMI. Really don't need to know about your love life."
TTYL: Talk to you lot later
Ex. "Going offline for a bit, TTYL."
TTYS: Talk to y'all presently
Ex. "Have a great trip, TTYS."
Txt: Text
Ex. "Messenger isn't working and so well, switch to Txt!"
west/: With
Ex. "I'm at the Baseball game game w/ my family unit.
WTF: What the f***
Ex. "Did anyone here what Kanye did? WTF?"
WDYMBT: What do you mean by that?
Ex. "I bet your followers are asking WDYMBT!"
YOLO: You only live one time
Ex. "Buy your World Cup tickets now! YOLO!"
YSK: You should know
Ex. "Here are 10 Twitter tips YSK!"
Get ahead and tell me. What acronyms did I miss?
Okay I admit information technology, this is a rather big list, but I also know that I have missed some, there are simply too many acronyms that accept become an of import part of how we communicate online. What are some of the other acronyms that y'all use online or in your business?
Leave your answer in the comments and I volition update the list, with hopes to making it THE become to resource for acronyms on the web.
Guest Writer: Caleb Cousens is the founder at SocialMediaWizard.com where he teaches readers how to optimize their social and online marketing activities. Download his complimentary Ultimate Blogging Resource today.
Source: https://www.jeffbullas.com/149-marketing-acronyms-every-online-marketer-needs-know/